As part of the First Division Museum’s exhibit overhaul, Frey Design was asked to redesign the website to better tell the story of America’s longest continuously-serving army division. With collaboration efforts from the First Division team, we reassessed the entire site structure and refined the navigation, hierarchy, and content for the site. Frey also crafted content and design for the home page to help both visitors and veterans access the content with ease. The final site is a meticulously-crafted piece that is a perfect balance between fun and serious and captures the spirit of “The Big Red One.”
Taking keys from the First Division Museum’s military foundation and existing brand, Frey expanded FDM’s visual identity to fully embrace the character of “The Big Red One,” creating a cohesive brand that could be applied across the whole site. We also took careful consideration when restructuring content to allow for better organization and a more streamlined user experience. By creating a strong visual system for the homepage, we were able to fully embrace the new digital brand to relay First Division’s information in an engaging way.
One of the main goals with FDM’s redesign was to become a hub of exciting and informative history for ages of all alike. There were a variety of organizational and development tools implemented to help achieve this. Frey Design made a point to showcase First Division’s online exhibits, which helped to display the many great artifacts of the museum in thorough detail. We also incorporated a fully-functional events calendar into the website that features various filtering and search abilities to cater to a wide audience range. As a supplementary addition to the FDM redesign, Frey Design also developed a kiosk to enhance the on-site museum experience. This interactive piece of design helped to bridge the established brand from just online, into a piece of technology that museum visitors are able to connect with and learn more.