Since 2010, we have managed Navy Pier’s digital brand and helped the Pier gain online traction. When we redesigned their website in 2013, we were faced with the challenge of creating a place for tourists to be able to learn about everything that is offered at Navy Pier – not just the Ferris Wheel. Since then, we have worked side-by-side with Navy Pier’s internal team to continually keep their site up-to-date, accessible, and organized. As one of the primary tourist spots in Chicago, it is important that its website is easy to navigate and fun to visit; we feel like we have helped to develop a strong design and system that takes both of these important factors into account.
Over the course of our relationship with Navy Pier, Frey Design has worked closely with Navy Pier’s internal team to maintain the highest of quality for their website. We most recently have worked tirelessly to assist Navy Pier’s team in the restructuring of their navigation to create a seamless experience for their viewers. Creating a impactful online presence also requires developing a strong base of development. It was important in this recent refreshing of the website that our team strengthen the back end of development with strong SEO management to keep all of Navy Pier’s exciting offerings relevant and easy to find on the web. Another large piece of this technical overhaul was transitioning Navy Pier’s website from .com to .org, which aids in firmly establishing Navy Pier as a true multifaceted destination spot and cultural organization.
Being a prime destination spot in the heart of Chicago, the ability to see what’s happening at the Pier and how you can be a part of it is of the utmost importance. That’s why, as we were working through Navy Pier’s refresh, Frey Design placed a large emphasis on creating a dynamic events page with special calendar and ticket purchasing integration. This relates back to Navy Pier’s original goal of creating a streamline user experience for their visitors. Another function that assisted this experience was the custom map we created with filtering options for the viewers’ needs.