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Union National Bank of Elgin

In early 2018, Union National Bank of Elgin (UNB) asked team Frey to create a new website that would better showcase their innovative nature and augment the user experience. UNB – one of the oldest small business banks in the Chicagoland area, priding themselves on providing personalized solutions for their clients – saw the potential to grow their business via their digital presence. We began by evaluating the current brand and recommending a new visual identity system to better align their modern, updated digital brand.

After launching the site in June 2018, we then implemented a targeted SEO strategy to better reach their primary audience, ultimately seeking to fulfill their growth KPIs. Finally, we designed a marketing campaign geared toward small businesses seeking loans; the campaign included a landing page, email funnel, and Google AdWords strategy. We now continue to support UNB of Elgin with ongoing website maintenance and campaign development.

what we did
  • Brand Strategy
  • Brand Voice Writing
  • Conceptual Development
  • Marketing & Campaign Automation
  • New Business Development Strategy
  • Visual Identity
  • Branding Systems
  • Printed Collateral
  • Web Design & Development
  • Digital Marketing
  • Social Media Marketing
  • SEO

Next Project

BMO Tower / 770 North