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Core Brand Strategy Questionnaire

 

Core Brand Strategy Questionnaire

  • This field is for validation purposes and should be left unchanged.

  • 1. Company Background & History

    Tell us briefly about your company's story:
  • (List the way you want the company name displayed in our new logo lockup. Also will we need a; ®, ™, tagline, and any other derivatives to be included in your new logo?)

  • 2. Your Core Values

    Identify your company's core values:

  • 3. Competitive Advantages

    Describe what sets your company apart from competitors:

  • 4. Brand Priorities & Goals

    Outline your primary brand goals:
  • Examples: social media, website, email campaigns.
  • Examples: building loyalty, increasing interactions, enhancing referrals.

  • 5. Understanding Your Customers

    Tell us about your primary customers:
  • Age range, Gender, Location, Occupation/Industry, and other details or notes.
  • Age range, Gender, Location, Occupation/Industry, and other details or notes.
  • Age range, Gender, Location, Occupation/Industry, and other details or notes.
  • Age range, Gender, Location, Occupation/Industry, and other details or notes.

  • 6. Brand Identity

  • Mission Statement

    Clearly state your company's purpose:

  • Vision Statement

    Articulate your long-term aspirations:

  • Key Brand Pillars

    Identify up to 3 key themes representing your brand:
  • Possible examples include Integrity & Trust, Innovation & Excellence, Customer-Centric Approach, Sustainability & Responsibility, Quality & Craftsmanship, Community & Engagement, Adaptability & Agility, Authenticity & Transparency, Empowerment & Inspiration, Creativity & Originality, Diversity & Inclusion, Reliability & Consistency, Passion & Dedication, Collaboration & Partnership.

  • 7. Brand Tone & Voice

    Define your preferred brand tone:
  • Confident & Authoritative (examples: established expertise, reliable industry leader, trusted source) | Approachable & Collaborative (examples: friendly interactions, welcoming conversations, supportive partner) | Visionary & Adaptive (examples: innovative thinking, forward-looking ideas, embracing change) | Playful & Energetic (examples: fun and lively interactions, enthusiastic messaging, youthful approach) | Calm & Reassuring (examples: soothing voice, comforting presence, dependable support) | Other (please describe your preferred tone in your own words)
  • Briefly explain what makes this tone right for your brand (e.g., aligns with customer expectations, reflects your company culture, differentiates you from competitors).
  • Examples: trust, excitement, confidence, comfort, inspiration, connection.
  • Provide examples such as: Current brand tagline or slogan, Recent marketing headlines or advertisements, Social media posts or campaigns that resonated with your audience, Website or promotional content that accurately represents your voice.
  • Please list them and briefly explain what you like about their tone and approach.
  • This helps us ensure the final strategy aligns precisely with your brand identity and avoids unwanted perceptions.

  • 8. Competitor Insights

    Provide insights about your competitors:
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