CRE Corporate Website Content Engine

1. Current Core Identity Discovery:*
- Organization name
  
  (List the way you want the company name displayed in our new logo lockup. Also will we need a; ®, ™, tagline, and any other derivatives to be included in your new logo?)
- What does our business do? (Use a succinct, objective description.)
- What is the Vision for your brand? (What it hopes to achieve in the future.)
- What are your brand Core Values? (The essence of what makes a brand unique, superior, special, differentiated, valuable, and successful.)
- Tell us about the history and background of your existing logo and brand?
- How is our brand currently perceived?
- How do we want to be perceived?
- How has our brand changed over time?
- Who is our audience?
- Who is our competition?
- How do we differentiate our brand?
- What is our current brand personality? (Place where you want your brand to fall on the spectrum below.)
- Traditional - Progressive [0-5]
  - Traditional
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  - Progressive
- Exclusive - Accessible [0-5]
  - Exclusive
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  - Accessible
- Corporate - Friendly [0-5]
  - Corporate
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  - Friendly
- Serious - Fun & Playful [0-5]
  - Serious
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  - 5
  - Fun & Playful
- Understated - Bold [0-5]
  - Understated
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  - 5
  - Bold
- Simple - Complex [0-5]
  - Simple
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  - 5
  - Complex
- City, Urban - Natural [0-5]
  - City, Urban
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  - 5
  - Natural
- Steady - Dynamic [0-5]
  - Steady
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  - 5
  - Dynamic
- Realistic - Idealistic [0-5]
  - Realistic
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  - 5
  - Idealistic

2. Current Visual Identity Discovery:*
- Upload your existing logo here. (JPG, PNG, or GIF format.)
  Accepted file types: jpg, gif, png, Max. file size: 2 MB.
- What do we NOT like about our current visual identity?
- How do we feel about our current logo?
- Where will our logo be used (print, web, social)?
- Should our new logo be “evolutionary” or “revolutionary”? (Decide whether you want to update your current logo or start from scratch.)

3. Current Brand Voice Discovery:*
- What differentiates us? (Articulate how you’re different from your competitors by filling in this statement: “Our [offering] is the only [category] that [benefit].”)
- What is our current tagline?
- What do we want our customers to say and think about our brand?
- What do we want our employees to say and think about our brand?

4. Design Discovery:

(Optional) The branding project manager will work with your team to fill out section 4. However if there is a very specific logo you have in mind or if your team has a design background feel free to do this in advance.
- What type of logo are we looking for in this new logo? (Optional)
- Wordmark
- Combination Mark
- Sans Serif Font Style: (Fonts.com) (Optional)
  - None
  - Geometric (Radikal, Sofia Pro, Canero, Branding)
  - Grotesque (Helvetica Neue, Europa Grotesk, District, DIN)
  - Humanistic (Proza, Tisa, Diverda Sans, FF Advert)
  - Square (Industry, Geom Graphic, Kimberly, Venus Rising)
  - Soft (Brandon, Univia Pro, Expressway Soft, Neuzeit Office Soft Rounded)
- Serif Font Style: (Fonts.com) (Optional)
  - None
  - Clarendon (Abril, Corporate A, News 701, ITC Charter)
  - Glyphic (Americana, Danmark, Romana, Amerigo)
  - Neoclassical (Mirador, ITC Fenice, Basilia, Curve)
  - Old Style (ITC Galliard, ITC Garamond, Berling, Calisto)
  - Slab (Lubalin Graph, PMN Caecilia eText, Supra DemiSerif News Slab)
- Serif Font Style: (Fonts.com) (Optional)
  - None
  - Calligraphic (Indie, Peaches and Cream, Desert Script, Krinkes)
  - Casual (Hello Beautiful, Vice Beautiful, ITC Blaze, Spring)
  - Formal (Coronet MT, Snell Roundhand, Cafe Aroma, Phraell)
  - Handwriting (Born Ready, Mustang, Pinselschrift, Earnst and Emily)
- Add Existing Logo Color Values Here (RGB, HEX, PMS or CMYK): (Optional)
- Logo Selection (Select 3-4 that you are drawn too): (Optional) Logo-Selection.pdf
  Very Important (More logo samples from other companies will render better results)
- Logo Selection
- Are there any logos or brand identities you like or dislike that you feel have some relevance? Why do you like or dislike them? (Optional)
- Are there any particular Do's or Don’ts? (Optional)
- Is there any other information you feel may be useful at this stage? (Optional)

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Content Questionnaire

CRE Corporate Website Content Engine

CRE Corporate Website Content Engine

1. Current Core Identity Discovery:*

2. Current Visual Identity Discovery:*

3. Current Brand Voice Discovery:*

4. Design Discovery:

How do we get in touch? *

Menu

Featured Content

GROWING BRANDS THROUGH EXCEPTIONAL DESIGN

Location

Contact

Content Questionnaire

CRE Corporate Website Content Engine

CRE Corporate Website Content Engine

1. Current Core Identity Discovery:*

2. Current Visual Identity Discovery:*

3. Current Brand Voice Discovery:*

4. Design Discovery: