Helping CenterPoint elevate its market position as a leading industrial commercial real estate owner and developer by unifying their print and digital brand.
With a portfolio spanning 59 million square feet of real estate, CenterPoint Properties has established themselves as one of the leading industrial real estate firms in the U.S.
CenterPoint’s properties range from single-buildings to complex parks in markets nationwide, and they’ve achieved a depth of knowledge and versatility that rivals any competitor. As a long-standing partner of CenterPoint, Frey Design has unified their brand across both print and digital, ultimately elevating their market position throughout our 10-year relationship.
what we did
- Brand Strategy
- Visual Identity
- Branding Systems
- Environmental Design
- Printed Collateral
- Web Design & Development
- Digital Marketing
We think Frey Design as more than just a great designer or business partner – we think of them as part of our team. Their creativity, quality and service have been consistently excellent and they’re incredibly easy to work with. Through all of years, all of the business cycles, and all of the changes we’ve gone through as a Company, they’ve been the one constant we have always been able to rely upon to help us achieve success.
Chief Information and Marketing Officer
Highlights & Result
- Automated, web-based PDF brochure showcasing key properties
- Interactive tools and calculators to help drive leads
- 10% increase in web user visit session duration over a two year period
- Micro-property website within a parent site for brand consistency and ease of management