Actively growing the brand of an international investor and entrepreneur over the course of a 15-year partnership.
For more than 15 years, Frey Design has served as the full-service, agency-of-record for Gerard Keating of Keating Resources, a fifth-generation entrepreneur who invests in real estate assets of all types. Our team provides ongoing marketing, PR and web support, helping Gerard build a company and brand that has continuously and exponentially evolved and grown over the years.
Most recently, we migrated the KeatingResources.com website over to WordPress for a more streamlined workflow process, as well as integrating updates to enhance the user experience, such as creating individual case study and news post pages to elevate SEO results, restructuring content sitewide to enhance user engagement, and more. We’re currently working on a new, templated property marketing system for Keating through which our team will be able to efficiently create and release property marketing assets within days instead of weeks.
what we did
- Brand Strategy
- Brand Voice Writing
- Conceptual Development
- Marketing & Campaign Automation
- New Business Development Strategy
- Visual Identity
- Branding Systems
- Printed Collateral
- Web Design & Development
- Digital Marketing
- Social Media Marketing
- Motion Graphics
Highlights & Result
- Fully integrated branding campaign touching everything from logo design and voice to web design and PR
- Branding development with a focus on the Keating family legacy and tradition
- Property marketing engine with a focus on marketing automation, funnel development and lead generation