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Mindsight – a comprehensive tech consulting firm providing solutions for a variety of clients throughout the Chicagoland area – has tasked the Frey team with an overhaul of their website, which has been underperforming since it was redesigned in 2017. We kicked off this project with a 2-month strategy phase, during which we built a full approach to improving and retaining site traffic and increasing sales.

We then began a complete redesign of the home page, moving now into a content restructure, sitewide design UI/UX improvements, a new blog, reimagined events system and more. Our ultimate goal is to deliver results immediately upon launch, including improved time on page and bounce rate.

what we did
  • Research
  • Conceptual Development
  • UI/UX Design
  • Web Design & Development
  • SEO
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Highlights & Result

  • Improved home landing page to decrease bounce rate
  • Content reorganization and new SEO plan to increase time on page and unique pageviews (coming)
  • New events management system (coming)
  • Restructured blog (coming)
  • Lead generation hooks improvement using HubSpot as automation tool integrated with the website
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Next Project

Union National Bank of Elgin