Pastor Jim Buckman tasked Frey Design with creating version 2.0 of the church’s existing PrayerCares app, which offers users a platform through which they can submit prayer requests to their local church community for attention and care.
Our team kicked off the project by immersing ourselves in the app functionality, as well as conducting market research on similar tools in the space. With the goal of a user-friendly experience and new app innovations, we developed the visual identity, brand voice and content of the app, along with the new app platform. What’s more, we developed a custom, front-facing website to promote the app. In conjunction with the launch of the website and app, we helped create and source promotional tradeshow assets, developed a social media strategy, and set up a brand store through a partnership with a third-party print and fulfillment company.