Reimagining and redesigning the existing app of a local faith-based organization, including naming, brand voice and rollout strategy.
Pastor Jim Buckman of Faith Lutheran Church in Lake Forest tasked Frey Design with creating version 2.0 of the church’s existing PrayerCares app, which offers users a platform through which they can submit prayer requests to their local church community for attention and care.
Our team kicked off the project by immersing ourselves in the app functionality, as well as conducting market research on similar tools in the space. With the goal of a user-friendly experience and new app innovations, we developed the visual identity, brand voice and content of the app, along with the new app platform. What’s more, we developed a custom, front-facing website to promote the app. In conjunction with the launch of the website and app, we helped create and source promotional tradeshow assets, developed a social media strategy, and set up a brand store through a partnership with a third-party print and fulfillment company.
what we did
- Brand Strategy
- Brand Voice Writing
- Visual Identity
- Branding Systems
- Printed Collateral
- Web Design & Development
- Application Design & Development
- Digital Marketing
- Social Media Marketing
Highlights & Result
- Custom designed and developed application marketing website
- Full trade show kit including signage, giveaways, wearables, and marketing collateral
- Online store integration with 3rd party fulfillment company
- Brand voice and website content writing and structure