Our team kicked off the project by immersing ourselves in the app functionality, as well as conducting market research on similar tools in the space. With the goal of a user-friendly experience and new app innovations, we developed the visual identity, brand voice and content of the app, along with the new app platform. What’s more, we developed a custom, front-facing website to promote the app. In conjunction with the launch of the website and app, we helped create and source promotional tradeshow assets, developed a social media strategy, and set up a brand store through a partnership with a third-party print and fulfillment company.
