The Zupancic Group is a real estate investment company geographically focused in the Washington, DC Metro area and is product type focused on multifamily. This narrow focus allows their team to drill down into the many neighborhoods that make up the metro area on a microscopic level, understanding what drivers are influencing any given neighborhood at any given time. They pride themselves in their ability to forecast changes in rent growth, neighborhood amenities that influence renter demand, as well as investor, developer, and government sentiment toward any one submarket relative to any other.
Marty Zupancic, the owner of the Zupancic Group sought out Frey initially to help build a BOV and OM platform that would rival the best BOVs and OMs in the nation, not just in his market and area of expertise. Frey helped build a BOV/OM system that makes it easy for anyone on their team to create highly custom packages in a matter of hours, not weeks.
Frey then leveraged this newly established marketing content style and design across The Zupancic Group’s new website design and other marketing and sales materials. Our strategy for the website specifically was to align with The Zupancic Group’s philosophy of making their client’s experience as simple as possible. To do this, Frey Design created a mobile-first design with a streamlined user experience.