The American Veterinary Medical Association, founded in 1863, is a not-for-profit association representing more than 99,500 veterinarians in the US. The Partnership for Preventive Pet Healthcare™ was formed to address the increasing prevalence of serious diseases and the declining health of pets. Research has shown that even though the pet population is increasing, visits to veterinary hospitals have declined every year for nearly a decade.
For years Frey Design has helped the AVMA with various websites. AVMA had an old website for their Partnership for Preventive Pet Healthcare initiative that was badly in need of an update. Frey was selected to help redesign and redevelop the website based in existing design and branding. Frey helped bring what was an older outdated website up to new best practice website design and development.