Avocet Tower is a new beacon for Bethesda, soaring above surrounding buildings as a center for convenience, style, lifestyle, and culture. With unparalleled views, Avocet Tower is an architectural landmark that redefines the work-life experience in Bethesda. Avocet Tower, the first building of its kind in Bethesda, will feature 370,000 square feet of peak performance office space in the heart of downtown. With an outdoor plaza, two-story lobby, and adjacent reception area for the AC Hotel, the environment will offer tenants a bright and airy space to work, relax or network without leaving the building.
JLL approached Frey with an existing brand and asked that we create an elevated web experience that expanded on the brand they had established. We successfully designed and developed a website that is an extension of their print brand. The site came complete with custom video animations to further showcase the property and its many unique features as well as a number of different user interaction elements to increase engagement sitewide.
The project was delivered on-time and on-budget—Frey continues to support the JLL and ownership team with ongoing web and digital design support.