BMO Tower / 770 North
Partnering with Irgens to develop unique, fully-integrated brands of two Milwaukee area CRE properties: BMO Tower and 770 North.
Irgens – a Milwaukee-based CRE developer providing development and property management solutions nationwide – approached Frey Design with the opportunity to create unique marketing assets for two of their properties. Considering the close proximity of the locations, Frey achieved significant cost and time savings by treating the properties as sister brands. We developed the initial brand and assets for the first property and then customized those assets for the sister location. This templated system of design ensured both brands are showcased beautifully, while also providing incredible value and savings for our client.
The full asset kit included a logo and brand guide for each property, brochure templates, two dynamic websites, plan rendering templates, email marketing templates, and brand collateral (e.g., business cards and letterheads).
what we did
- Brand Strategy
- Conceptual Development
- Visual Identity
- Branding Systems
- Printed Collateral
- UI/UX Design
- Web Design & Development
Frey Design views commercial real estate through the lens of an owner. Frey’s unique expertise was instrumental in developing and implementing a strategic marketing vision for this high profile project.
Vice President, Development
Highlights & Result
- Custom designed and developed WordPress theme to be used for multiple properties
- 75% cost savings on the second website theme by building off the initial theme