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Illinois Public Pension Fund Association

The Illinois Public Pension Fund Association (IPPFA) – the primary education provider for public pension fund trustees in Illinois – initially tasked Frey Design with rebuilding their brand from the ground up.

The project included a new logo design, gated website platform to securely house trustees’ private assets, and more. Thrilled with the results, IPPFA then asked us to design and execute a new brand for their parent company. Most recently, they’ve charged our team with creating a third website and brand for the organization.

what we did
  • Brand Strategy
  • New Business Development Strategy
  • Visual Identity
  • Branding Systems
  • New Business Development Design
  • Web Design & Development
  • Digital Marketing”
Highlights & Result
  • A gated membership portal developed to deliver private and secure assets in as few as two clicks
  • An events management engine that helps members quickly find and register for events
  • An ID program that unifies all IPPFA brands
  • An automated membership application process

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