Sportsbook Deadwood will be the first fully sanctioned sportsbook located in the state of South Dakota. The project started with the purchase of the largest building in Deadwood in December of 2020 by Keating Resources. The goal is to deliver the best live sporting viewing experience in the gaming industry with top design professionals involved in the design process. The experience will operate under the name Sportsbook Deadwood and will focus on all sporting events enjoyed by women and men. The building totals 35,000 square feet on five levels and will include 30 extended-stay suites, bars, outdoor areas, meeting rooms, a day spa, and more.
Frey Design has recently established a brand and continues to integrate various marketing and branding materials using this brand. From logo design and an initial brand guild to sales and offering memorandum collateral to a coming website and B2C brand, Frey is fully engaged to build a brand that will meet and exceed the level of the largest gaming companies and venues in the United States.