TradeLane Properties — boasting a combined 100 years of experience, two publicly traded industrial REIT’s, and decades of extensive value creation for stakeholders —is an industry-leading industrial real estate company offering a variety of innovative solutions through an entrepreneurial spirit.
Frey teamed up with TradeLane to develop its brand, visual identity and web presence, all with the goal of helping position them as a competitor in the space. Our team began by developing a logo and brand guide, followed by stationery, presentation content and other tools. We then moved to website development, launching an initial single-page micro-website that we’ve since expanded to include sections for team members, properties and news. Additionally, we created an Investor Portal, which delivers gated and investor-specific content using existing tools employed by TradeLane.