Navy Pier


The Project

Mention Chicago to anyone and a few things come to mind – Lake Michigan, The Sears Tower (forever Sears in our hearts), the Bean and – you guessed it – Navy Pier.

Over 100 years ago, Navy Pier established itself as a civic landmark in Chicago and has been acting as the face of entertainment in the city ever since. It rests on a 3,300 ft. long, man-made peninsula jutting off the shore of Lake Michigan. Featuring countless amenities and their world-famous Ferris wheel, Navy Pier has solidified itself as the top-visited leisure destination in the Midwest.


How Frey Helped

In 2011 Navy Pier established itself as a not-for-profit organization and began its ‘Centennial Vision’ initiative – a revitalization of the Pier on the dawn of its 100th birthday. As part of this initiative, Frey was asked to bring their vision to life in the digital realm. Working closely with Navy Pier’s staff, we developed a fully-customized WordPress-based, content-managed website: navypier.com. Utilizing both innovative and best-practice solutions, this fully-responsive site stands as the primary user-outreach instrument for Navy Pier. In addition to the main website, we currently design and develop sub-websites for various partners and spinoffs, along with email marketing campaigns, e-newsletters and more.